My husband picked this bag because I didn't want him to be embarrassed to carry it. I ended up buying myself a different bag to use which looked more trendy or fashionable. Guess which one I use? This bag is just about the perfect size for everyday use for my five month old. We love that the front pocket is insulated for bottles so you don't have to carry a seperate cooler bag, you just need ice packs and you are all set. It looks more like a camcorder bag than a diaper bag-perfect for a guy and very practical. It's very durable, and easy to clean as well. I just wish it was a little bit bigger...