Packaging/Look:

Clear plastic "tub" with elegant or decandent looking cookies inside. Some dipped in carob, some drizzled with carob, some plain. Carob is both "Chocolate" and "white choc" look!

 Some stores in my area ( Superpetz and PetValu) have a clear display case where you can pick cookies out and by , buy the cookie. They have shapes like crowns and hearts. These are usually more decorated but also a little higher in price. They even have a "cupcake" with sprinkles that makes a great gift idea.

 Smell:

Well make sure you tell everyone they are dog treats! These things smell like fresh baked...