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I have bought and retured no less than 25 pairs of shoes from Zappos. It's like having a shoe store in your own home.
I keep maybe 1 out of every 10 pairs I order, usually due to not fitting right. Since I am at home, I can try them on and wear them awhile around the house, unlike when you just walk to and fro in the shoe store. I can also try them on with different clothes to see how they look. The reviews are great and I usually heed the warning of them running too small/big, ect as I find they are right on.
If all businesses were run like Zappos, who will do anything they can to make you happy, this would be a great thing.
Love Zappos.