I'm a coffee drinker and proud of it! Sure I like specialty roasts but hey in this economy with a large family who can afford that all of the time? I've tried everything out there in a can, and yes we need a can! With seven coffee drinkers in a house plus a revolving door of a guests I make anywhere from three to five pots a day! Store brands are typically best left at the store. And I won't name, names but there is a very well known company that claims there's is the best part of waking up, but I think that's only if you like high priced dirt in a cup! By far Yuban is the best it is finely ground so you get a Rich Bold taste. And it is roasted to perfection. I took a can of Yuban to a church function and made a large pot of coffee for a conference. The congregation had been used to drinking. That other brand which shall remain nameless (Fold----). I received complements every time I served a cup that it was the best coffee they had drank! A lovely woman that heads up the kitchen asked me if I saw it on sale would I mind to bring more to keep the kitchen stocked! I mean that speaks for itself you don't get a better taste test than that!