I really like this shampoo because it if gentle and does not damage my hair. I started using this because I have used other lotion products from this brand and I really liked them. This shampoo is also nice. It has good ingredients to it does not irritate the scalp. It also washes nicely in my opinion but doesn't overdue it. It does not foam as much as the other shampoos so it might feel like it is weak but I think that is just a misconception. And the scent is not anything like a carrot so you don't have to worry about smelling like a vegetable. Effectiveness This might not be as effective for very oily hair but for normal hair the shampoo is fine. It will rinse thoroughly. Scent The scent is not very strong. It does not smell like carrots in case you are worried about that. Nothing about the shampoo actually reminds you about carrots except for maybe the color. The scent is not so strong and I cannot really explain it in words.