I used this flat iron for a few years. All the way to the point where the cord disconnected and I tapes the cord to the flat iron and it still functioned. I have a flat iron now that has bristles. And when I compare it to the Wigo with no bristles, I remember back to when I would flat iron a wave and sometimes that wave would get crunched up in the wigo and it would come out looking like a crease. I dont think it was a high quality ceramic or tourmaline for maximum protection. I hate that burnt hair smell you get after straightening. What I did like was the temperature dial. Some of the inexpensive chi flat irons dont have that so when it heats up it gets its hottest and you can turn it down. I would rarely have my wigo up to full blast and it would still do the job. The size of the iron wasn't that large so I would have to break my hair into little sections and that was quite time consuming.