I am a single mom working part time, and White Rain Shampoo is a life saver! With this wonderful product I know I can take good care of my hair, without having to spend a bundle! I often buy what I can at the Dollar Store, and White Rain is my favorite shampoo available there. It has a great deal to offer, with 33% more shampoo per bottle, and I love the varied scents it has to offer. The latest one is 'Tropical Coconut' but I usually stock up (when I can) on as many different scents as I can. I do not have to wash my hair every day, and in use with the conditioner, I feel my hair is well taken care of. Also, when nesessary, I wash my 5 year old daughter's hair with White Rain. I have no problems, and she also likes the smell! To be able to take good care of my hair is of course, important. I am not able to spend a great deal of money on big fancy name brands. White Rain is available to me at a great price, with many different scents.