We pay a small annual fee to use this checking visa but it also allows to gain points to use towards rewards 'other' business gift cards or redeem our points for cash. We have found that by using this card on our everyday business purchases (which we try to only use with major corporation and not on the small businesses) that it is a way to get an automatic discount. Discount may be small but at least it is there. Personally I see it as an incentative for the banks to cash in on the 'credit cards' use charge that credit cards companies on making BIG money off the fees charge to merchants that use their credit cards and by offering a small incentative to the everyone buyer and will incourage them to use checking credit cards and that is a big financial return to the banks. It is better then NFS fees, ATM fees and it is a hidden cost to the everyday consumer. As a small business owner I do not like having to accept credit cards because it reality it cost us and we have to pass those costs onto the consumers. But, it has become a part of our economical society.
NOTE: the reviewer indicated that they are a client of Wells Fargo - Checking Visa