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I have been using this brand of mascara for about seven years now and have seen many new formulas as they always keep improving their products. This is by far the absolute best mascara I have ever used in my whole life. The waterproof formula is better then the regular formula but is still easy to remove with make up remover or just simple baby oil and a tissue.
I love to try new products but the initial cost is sometimes a little bit of a shock if they dont work. This is a product I can be a spokesperson for, it is easy to apply and there are no clumps. It lasts all day, doesn't weaken my lashes like alot of mascaras.
The one thing I wish Loreal would do is make some more color choices, they used to make a color called black cherry and it was a brown color with a little red tint to it. I am a redhead and it was the best color for anybody, redhead or not. I got the most compliments on that mascara back then. They have since discontinued that color and now you have your choice of the old stand bys... black or brown-black. Don't waste your money on the new carbon black color, it doesn't come in waterproof formula. Don't let the seven dollar price tag scare you, it is worth the extra money.. you will be hooked!
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