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Love the idea - i could probably find 100 ways to wear it, but it's just a marketing strategy, so I wouldn't care if I only really used 5. HOWEVER I will use none, because the bra just didn't fit right. I wear anywhere from a 34D to a 38C depending on the bra, so I'm not huge up top, but large enough to risk spillage, droop, and the curse of ill-fitting cups. This bra's cups are a lot flatter than say, the more concave Very Sexy Infinity Edge pushup (which I love). I tried on 34D, 36D, 36C, and 38C and none of them fit correctly. The 34's and 36C's cups were too small, and the 36D was large enough to cover everything, but fit kind of like an inverted cymbal instead of a cup...i had terrible bottom cleavage and felt like i would fall under at any moment. I think with some redesign of the cups to make them more rounded, the bra might be a lot better. Even if they reintroduced that BioFit concept they used to have, where each cup size had different padding....because no offense to the smaller chests out there, but you guys can do with a lot lighter fabric and a flatter cut. (I wish I could have IBTs...)
The other problem I noticed was that at some angles, the straps tended to pull the bra and create folds in the cups, which you could see though a shirt. Perhaps designing it with a little more stiff or sturdy fabric would help.