I always carry a Victorias Secret Pink tinted Lip balm in my purse. I live in Minnesota, and it gets quite cold and blustery in the winter. I love to always wear lipstick and lipgloss, but sometimes I need something a bit more moisturizing. I love how it gives just some color, not too overwhelming for those who like a more natural look. I have the green tube, and the Pink tube. The green tube is more of a pink, while the pink one is a bit more on the natural side. Both taste and smell great, and are not super heavy on your lips. It only gets 4 stars in my opinion because it does not seem to be as moisturizing as other balms out there. I would say this is a bit more on the side of a lip color or tint than a balm. It does give your lips some immediate relief, but I don't think it actually helps heal the dryness of the lips. I purchase them when they go on sale, last time I think I got them for 5 bucks a piece. They last quite a bit of time. They tube is smaller, thus easier to store in your purse, or throw in a jacket pocket.