I did some research and like the fact that the vitamins are in liquid form (less damage on your organs to process). Also, with one morning shot of somthing that tastes like orange juice is easy for me, my husband and my 2 year old to take. I've been taking them daily for about 5 months and have felt a lot better. I do notice when I haven't taken them.
Also, not that it's a big deal, but my eyelashes have grown noticably longer and my hair looks better. Yes, it's pricey, but taking good pill vitamins at the store run about $40 a month, so $20 more per month was worth it to actually take...