Valspar Paint Review

I was very, very disappointed in this product! I usually buy the cheap $10/gal stuff at Wal-Mart but REALLY didn't have time or the energy to put a second coat on so I decided to spend the extra money and bought the more expensive $26/gal Valspar paint at Lowe's to try to save time and trouble. I was extremely disappointed! I was going from an off-white to a tan....not a lot of change so you would think that it would cover good...I was wrong. I put the paint on as thick as I possibly could and still had to put a second coat on probably 75% of the room. I think one of the things that irritates me the most is that I specifically asked the person mixing my paint if this was one coat paint and she said since I was just going from off-white to tan it should do really good. I will not spend the extra money on this paint again. If I have to paint twice I may as well pay half as much or do some research and buy some paint that really is one coat paint!