I really believe the quality of V05 shampoo is just as good as anything else I've tried. Even pantene. As a kid we were not allowed to use my grandmothers shampoo when we stayed at her house. So when I grew up I tried it and have used it for 25 years or more.. I can't believe that at such a good price I could be happy with the outcome. clean shiny hair. I've always been thrifty but with the times we live in it is more important to me than ever to save money.