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Up & Up Toilet Tissue is Target's store brand. We love it! For less than we'd pay for name brand toilet tissue, we get soft, thick, tissue that we can use for our noses and, well other places. In fact, the only other brand I can think of that rivals Up & Up Bath Tissue in terms of quality and cost is Kirkland Brand at Costco.
Let's be honest, I think we all know why it's important to have quality, comfortable toilet tissue. It's important, and Up & Up realizes that while many of us are willing to pay extra for to protect our sensitive areas, we'd rather not.
I've had some brands of tissue, that are soft, but it's as if we bought half a roll. You can almost empty the roll in half a sitting (pardon the pun). Up & Up Bath Tissue comes in full rolls, wrapped tightly.
Today's economic times have everyone pinching pennies, my family included. But there are some things you really don't want to sacrifice on quality just because times are tough. For us, toilet tissue is one of those products we just don't want to sacrifice on. Up & Up helps us in that respect.
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