1.9
36 reviews
Other Condiments:
  • Average: 4.1
  • High: 5.0
Brand:
Unilever
Unilever I Can't Believe It's Not Butter - Original

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Unilever I Can't Believe It's Not Butter - Original
 
1.9

(based on 36 reviews)

Ratings Distribution

  • 5 Stars

     

    (6)

  • 4 Stars

     

    (2)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (26)

26%

of respondents would recommend this to a friend.

Pros

No Pros

Cons

  • Lacks flavor (10)
  • Poor texture (7)
  • Poor packaging (4)

Best Uses

No Best Uses
    • Reviewer Profile:
    • Foodie (3)

Most Liked Positive Review

 

"I can't believe It's not butter." I can believe this stuff is

This product has got to be better than butter itself. First of all the taste is very very good. I like to have a cup of joe and cover my crackers with this...Read complete review

This product has got to be better than butter itself. First of all the taste is very very good. I like to have a cup of joe and cover my crackers with this "I can't believe It's not butter" and I have no complaints. I have used it to make a variety of things. Toast and grilled sandwiches just to mention a few. Making a grilled cheese for my pregnant wife before she leaves to work in the morning and she ate every bite of it. She turned to me and said, "That was good!" I feel the other butter products are cool and all but when you get a reaction like that, that's all I need to give this product a 5.

VS

Most Liked Negative Review

 

Very didappointed in the new taste, time to find something new!!

Been eating " I can't believe it's not butter" for years, stick and tub, but they have just changed the ingredients and it's disgusting!!! My sisters family hates it...Read complete review

Been eating " I can't believe it's not butter" for years, stick and tub, but they have just changed the ingredients and it's disgusting!!! My sisters family hates it too! Well we won't be buying it any more!! Time to buy something new! WHY did they have to ruin a good thing. This will surely put them out of business!!

Reviewed by 36 customers

Displaying reviews 1-10

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1.0

Very disappointed with the change !!!!!!

By 

from Waldron, MI

About Me Foodie

Pros

    Cons

    • Lacks Flavor

    Best Uses

      Comments about Unilever I Can't Believe It's Not Butter - Original:

      I am so disappointed in the change you made in this product ! Why did you do it ? Its new name should be " I can't believe how tasteless this is. "
      Can you please changed it back ?
      I used only this as my butter, for years, even when the price went way up.

      (1 of 1 customers found this review helpful)

       
      1.0

      How's It Going ICBINB Light?

      By 

      from Seattle WA

      About Me Foodie

      Pros

        Cons

        • Poor Texture

        Best Uses

          Comments about Unilever I Can't Believe It's Not Butter - Original:

          I gave up using ICBINB when you degraded it a year ago. How's that working for you?

          (1 of 1 customers found this review helpful)

           
          1.0

          Will never buy this product again!

          By 

          from Tulsa, OK

          About Me Foodie

          Pros

            Cons

            • Lacks Flavor

            Best Uses

              Comments about Unilever I Can't Believe It's Not Butter - Original:

              I used this product for years and loved it. It was my go to for margarine. For some unknown reason, they changed the formulation. Now it is tasteless and disgusting. I will never buy it again.

              (5 of 5 customers found this review helpful)

               
              1.0

              I can't believe I wasted my money buying this

              By 

              from Iowa

              About Me Simple Tastes

              Pros

              • Horrible

              Cons

              • Lacks Flavor
              • Poor Packaging

              Best Uses

                Comments about Unilever I Can't Believe It's Not Butter - Original:

                Are these people insane for changing the ingredients? Bought this product for years and now I won't go near it. Very chemical, strange flavor. Lost me forever unless they go back to original flavor. Yuck! Remember what happened with the new Coke formula? Didn't work out so well, now did it?

                (6 of 6 customers found this review helpful)

                 
                1.0

                I CAN Believe it's Not Butter

                By 

                from Camarillo, CA

                Comments about Unilever I Can't Believe It's Not Butter - Original:

                I've been using ICBINB sense 1990 and loved it from the first tub. It seemed to be the best substitute for butter out there.
                Not anymore. When I used the new formula for the first time I thought it was rancid. I went back to the store, picked one up with a different lot # and got the same funky smell and taste.
                Unilever, Who is running your food division? They may have saved you money on ICBINB production costs but they destroyed a STAR in you product line. Should I start looking for changes in your other products?

                (7 of 7 customers found this review helpful)

                 
                1.0

                I Cannot believe ICBINB

                By 

                from Roanoke, VA

                Pros

                  Cons

                  • Lacks Flavor
                  • Poor Packaging
                  • Poor Texture

                  Best Uses

                    Comments about Unilever I Can't Believe It's Not Butter - Original:

                    Like others I thought I picked up a bad batch as I have used ICBINB exclusively for years. Mold was growing in the new flimsy container as well. I commend the company for offering a refund as I do not want a replacement of the same bland product. Hopefully, they will return to the recipe we enjoyed for decades. Until then I will be searching for a new spread.

                    (8 of 8 customers found this review helpful)

                     
                    1.0

                    No more Good!!

                    By 

                    from MD

                    Verified Reviewer

                    Pros

                      Cons

                      • Lacks Flavor

                      Best Uses

                        Comments about Unilever I Can't Believe It's Not Butter - Original:

                        Used it for years and now it sucks..dosent melt and no flavor..wrote them an email and told them and they send me a coupon for a free one...really I told you I dont like it and you give me a free one..cat litter would of been better..anyway found a another brand and moved on!!!

                        (10 of 10 customers found this review helpful)

                         
                        1.0

                        Don't fix something that's not broke

                        By 

                        from Allentown, PA

                        Pros

                        • Nice Packaging

                        Cons

                        • Doesn't Melt
                        • Lacks Flavor

                        Best Uses

                        • None

                        Comments about Unilever I Can't Believe It's Not Butter - Original:

                        I have used I Can't Believe It's Not Butter for years and was looking forward to trying the new and improved version. What a disappointment!!!! It tastes horrible and it doesn't melt on toast. I figured I would use it in cooking. It took a long time to melt in a hot pan and when it did you would swear I added water to the pan but I didn't. I will never use it again and if someone asks me about it I will tell them not to use it. I'm going back to butter.

                        (11 of 11 customers found this review helpful)

                         
                        1.0

                        What happened?!

                        By 

                        from Red Wing, MN

                        Pros

                          Cons

                          • Lacks Flavor
                          • Poor Texture

                          Best Uses

                            Comments about Unilever I Can't Believe It's Not Butter - Original:

                            UCBINB Light used to taste wonderful and have a great texture. But the new and 'improved' simplified formula tastes horrible. Well, actually, it doesn't have much of a taste. I hope they lose so many customers, they are forced to return to the old recipe. Or, at least offer a choice. Now, my family is forced to sample other spreads to find a replacement.

                            (10 of 10 customers found this review helpful)

                             
                            1.0

                            I Can't Believe It's Still on the Market

                            By 

                            from Redwood City, CA

                            Pros

                            • Non-Perishable

                            Cons

                            • Doesn't Melt On Any Food
                            • Lacks Flavor
                            • Poor Packaging
                            • Poor Texture

                            Best Uses

                            • None

                            Comments about Unilever I Can't Believe It's Not Butter - Original:

                            What was a standby in our kitchen, for everything where dairy butter would be used, has been transformed into something unedible. We even used the spray on popcorn. This new formulation may make a new substitute for vasiline rather than margarine - no flavor, poor texture and spreadability, but might work as an industrial lubricant. Really, a glob of it just sits there on a slice of toast refusing to melt. After our first tub of ICBINB we went back to dairy butter, and rediscovered how good food can taste.

                            Displaying reviews 1-10

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