Ulta Eye Shadow Singles Review

I was amazed the first time I walked into an Ulta store.  I couldn't believe someone finally opened a store with so many different brands and products all in one place!

I have a few different colors of the Ulta shadow singles.  I feel like the shadow is a bit powdery and doesn't stay on like it should.  Also, the colors are a lot lighter when applied than they seem to be in the "pot" it comes in.  Maybe this is just me being picky about my eye products, but I prefer an eyeshadow that goes on smooth and doesn't fall off my eye onto my face.

I do agree that the price and selection of colors is wonderful.  I couldn't believe how many different colors and options (matte, shimmer, glitter) there were from the Ulta brand.