OK folks, it's like this. It's gluten free bread. It's not going to be great. If it's edible, it's doing really well. And store bought gluten free bread has come a long way, let me tell you. I've been gluten free for about a year now because of a health condition. At first I couldn't eat any g.f. "bread." 9 times out of 10 I prefer not eating bread to bread that doesn't taste like bread. Udi's hot dog buns may not be Martin's Potato Rolls, but at least I can get one down. And in this business that's saying a lot. If you're one of those non-gluten free bread eating gluten-free people, go ahead and try these. They're not as bad as you probably think. You need to keep them frozen and thaw out only as many as you need at a time though or else they dry out really quickly.