I don't like mostly pre-packaged hot chocolate mix since most of them are way too sweet. I have been making my own hot chocolate mix before. Then one day I decided to pick up a box of Trader Joe's sipping chocolate for a try. I was pleasantly surprised. It's not too sweet, not too creamy, so you can taste the chocolate flavor fairly easily. There's hardly any cream in the mix, which is exactly the way I like it. I prefer my hot chocolate mix to have mostly cocoa powder and just enough sugar so it is not bitter, and be totally free of anything else. This way, I can fully savor the chocolate taste. Trader Joe definitely made this sipping chocolate the way I like. I also like the container the product came with. I have saved the container for future use after the content has been consumed. I use it to store tea, and my own hot cocoa mix from time to time. It is great for storing tea in any season.