Trader Joe’s It’s okay if you’ve never shopped there, honest. We won’t make fun of you too much. We’ll just snicker a little.
No, come back. If you’re wondering what all the fuss is over a grocery store, keep reading, even if you’re more franks & beans than goat-cheese pizza. You’ll find both here, by the way.
For starters, it’s not a regular grocery store. It’s not exactly a trading post, either. It’s not big but not expensive; it’s gourmet with a populist touch, it combines kitsch and class and accommodates persnickety foodies and harried Moms with equal ease.
Much ink...