i have tried many different hari straughtners conair,chi,viva,pink,loreal, andn the bed head tigi is absolutely bar far the best. I spent 199.00 on a chi hearing the brand name was the best had ut two months broken just wouldnt heat up!then i tried cheaper ones figuring he qs long as their cramic they should do the jo qwell i was way wrong and wasted money. Then recently i came across the Bed Head tigi ! inch flat iron selling at walgreens for 89.99. I figures since the cheapos werent working at all and the chi broke witin approx 30 uses why not try it. well, let me tellya the best 90 doll,lars i ever spent. I have hair below my bra strap my hair is comletley staightened using the bed head withn 10 mimutes o exxageration. It has many unique features. In 30 seconds ou have instant heat so you do not have to sit ound waiting for your straightner to heat up along wihthat it also has 3 heat settings. it is also a wet to dry straighnter ans works the me on wet air as on dry which is definitey a plus diont have to waste time blowdrying to straighten. It also emits all frizz from your hair using natura ions which it also has three different setting for that as well. I am a mother so this ast feature i am going to mentioln s very important to me at the very bottom it has a locking feature as its warming up or for ehnevr youleae te room so you dont have to worry about your lil ones touching it and burining themselves or yourself eiter for that matter!this tool works so well before chi straightening serum was my best frend for frizz ontrol ith this straigtner i dint have to use any serums for frizz it does it all on its own!So, do yourself a favor, give it a try i promise, you will not be dissapointed!