Tarte's cheek stain has amazing durability and looks flawless. All of tarte's product are all natural which is a plus. Although, the product is expensive compared to others. Tarte is a great alternative If you are looking to not use cheap, drugstore, chemically overdosed products on your skin because it is 100% all natural. Sometimes tartes products can look a little cacked on so you have to make sure you are using just the right amount. With tarte, less is more! Especially with their foundations but it is also applicable for their blushes. For instance, if you were using a red or a darker cheek stain and you have relatively light skin then you may want to just use a light dab to the cheeks or take a brush and dab it on the stain then apply it to the face. Overall though, I would give the product a 9 because it is high quality, goes on great, and is better for your skin then using gross chemically OD'ed products. But, it is on the more expensive side of the scale.