Target Up and Up Formula Review

Target's Up and Up formula, which is it's store brand formula, is great. I used it all 12 months of my baby's first year. It didn't make him spit up (something he was pro at!) and it never constipated him (something he's had trouble with!). I did research on it's ingredient list and they are the same as the brand name fomulas' ingredients. Also, it's half the price of the brand stuff! There is sometimes a stigma or mom guilt about not buying the pricey stuff for your baby, but the quality is just as high as Enfamil, or Similac. You're not cutting corners (no mom guilt to be had!), as far as nutrition, but you do save money - I put the extra in the college savings account! The cost of formula can be ridiculous and I definitely have other things I can do with money saved! And no, I'm not shortchanging my bundle of joy! I would recommend Target's store brand Up and Up formula to any mom who uses formula, it's a quality product from a great company!