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I have never used store brand formula for my first child. For my second child, I brest fed her for months and then I needed formula after I had decided to return to work full time. I had stated buying Enfamil but it was costing me alot since one can is about $25. Then one day I was reading an online ad about the new target up and up brand for baby formula. I kinda still was unsure, so I went to target to read the ingridents. Enfamil and the Target brand have the same exact ingriedents. I also consualted with my baby's doctor and he had said that all baby formula must be made with the same things. No baby formula is less nutrious than the other.
The best part for me was that the same size can as the Enfamil was only $11. I could almost buy three cans for the price of one enfamil can. I think by buying the target up and up brand, I have saved my family lots of money. Having this brand makes life alot easier.
Last edited on Oct 10, 2009
4.68 overall from 44 reviews
from $31 at 1 merchant