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This product is great for parents with little to null income, more so if you are not enrolled in WIC. Target Soy Based Baby Formula is the best soy formula that I found and that is after more then a few tries. I knew that my daughter needed soy formula, well that is what her doctor said anyways, and it seemed to work after about a month of trying different ones. I probably tried every brand well almost every brand, then I found "Target's Soy Based Baby Formula" and not only did the price mesh well with my pocket book, but the formula itself almost seemed lighter and easier to mix up. My daughter of course could not tell me if there was a difference between all of them, but I could just tell.
Madisen is now grown out of formula but I will never forget the drama she and I both went through trying to find the right one. Thanks again to Target, helping me through yet another baby dilemma.