Target Milk Based Powder Infant Formula Reviews

I was extremely skeptical about feeding my baby Target brand formula, but the price difference of this compared to Similac and Enfamil was too great not to do some research. — Pros: — The numbers and percentages on the nutrition label on the back of the Target formula is exactly the same as Enfamil's. — All infant formula has to meet the same health and nutrition standards. — Even with all the name brand formula coupons I find/receive - the Target formula is still less expensive. — My baby has been using this formula for 6 months and she is growing just fine… read full review »

This formula is perfect--and guess what--it's exactly the same as Parent's Choice or Member's Mark--so if you don't have a Target by you--or they are out--then head to Sam's or WalMart--and you can pick it up there. My 1st was on Enfamil, my 2nd was breastfed, and my 3rd started out with Enfamil. She was spitting up so much. She was put on Enfamil AR--put still would spit up. I went to WalMart one day--but they were out of her formula. In a pinch-I picked up a big can of Parent's Choice (at a mega low price)-as a back up. She ended up LOVING it--and never spit up her formula again!!! I… read full review »

I have a 5 year old daughter, who I only used Enfamil for. (it was my first baby, and I assumed the best of the best was needed)  but now 5 years later, my son was born.. and economiclly things just arent the same as they used to be.. So I picked up Target formula with Iron, read the back, and realized that the exact same ingrediants are being used for this.. the best part... it's a savings of about 15 dollars for the exact same thing!  My son is happy and healthy, and he is doing just great on it!! — I would recommend this product to anyone!! (In fact, I usually do, if I run… read full review »

A friend recommended this formula to me and we love it for our twins!!  We would go broke paying for a name brand formula.  Our girls liked this one better than Enfamil or Similac and it's half the price!  I love going to Target to get it- the lines are much shorter than WalMart.  We also buy our wipes from Target and will be buying our diapers from there too!  So far they have the highest quality products for the same price as the WalMart… read full review »

When I ran out of formula for my 8 month old daughter, I had very little money.  I decided to go toTarget (because I had a giftcard).  I couldn't believe the price of their formula!  I decided to try it. It is so close to the major brands if you put it in the other container, noone would be able to tell the difference!!  I am soo happy with this product, that if I run out again.....I will be running to… read full review »

I love Target's brand of baby formula because right on the label, it provides a comparison to the name brands and shows you it's got the same ingredients - at less than 1/2 the price! — I've never had any problems with my baby digesting the Target brand vs. Infamil or Similac. And on the occasion when I get free samples of those other brands, they don't seem to bother her stomach either. —… read full review »

We switched to Target Brand formula soon after we brought our son home and realized we would need to supplement. When the hospital samples ran out, we bought this because it's less than half the cost of the name brand formulas. Our son had no problem switching. In fact, when we went back to using a name brand sample we received, our son refused it! So we're sticking with Target… read full review »

I used to use the Enfamil formula and then I checked the label and compared it to the Target brand formula and they were so similar that I didn't see the point in spending more.  My son had experienced trouble on other formulas when switching but he did fine switching to the Target formula.  I will definately use it with my next… read full review »

After switching to formula at 6 months, my daughter did very well with the Enfamil Lipil.  With that costing us $37 per container, we were quick to find a suitable alternative.  She switched to the Target brand with no problems and we were able to save about $17 per container.  It worked out well! —… read full review »

Target brand formula has all the same ingredients, looks the same and my baby likes it fine. It is expensive having a baby and as long as you can get the same product for less money, you should take advantage of it. —  I've been happy with all the Target brand baby items. —… read full review »

I was nervous about trying a generic brand but at the time my husband was in between jobs and I was a stay at home mom.  I gave it a try and loved it.  I felt like my son was getting the nutrition he needed but I didn't have to spend as much money on his… read full review »

We had to switch to soy formula and the Target Brand Soy had the same ingredients as  Similac Soy..so we tried it and my Son loves it.  He has less spit up and fussiness and we are saving soooo much money.  I reccomend this… read full review »

This is a great formula! My youngest thrived on it. It's about half the cost of Enfamil and Lipil. My only gripe is that the powder is a bit sticky/gritty, but it dissolves fine in… read full review »