Target Milk Based Powder Infant Formula Review

Please do not turn your head at the fact this is a store brand or generic brand formula - do not let the cost fool you - My husband brought it home from Target one day and I admit I tuned my nose at it becuase it was not the same price point - I thought it had to be  expensive to give baby the best and hid the canister in the back of the cupboard -  one day in a pinch running out the " expensive name brand" which by the way does not appear to be rated on this site - what does that tell yah or me for the matter???!!!)  but after comparing the nutirtional  values and ingredients it is the same - smells, tastes and looks the same in the bottles - baby does not know the diference - HIs bowel movements are not as hard and painful to pass as with the other iron fortified forumulas I have tried -  Iron  can make babyn constipated - Target brand  iron formula is right on the money, right on our pocket books and junior is growing happy healthy and strong as he would be with other leading brands.... read and compare products and you will see  this is a great product -  Only down fall we live in Canada and have to go to Target to get it in the US - Hubby heading there this weekend and bringing back a case!  I do not forsee myself changing brands