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Target formula is awesome. it runs about 11.85 a can and is EXACTLY the same thing as Enfamil. Seriously look at the back of the can and you will see there is not one thing that is different from enfamil and it is also very similar to similac too. i switched my daughter to it from similac when she was 3 months old and she actually liked the taste of it better. I mean if you like to spend an extra 13.00 on formula then buy the brand, but i strongly recommend store brand.