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For the first 6 months of my son's life I either nursed or used Enfamil, because that is what the hospital and the pediatrician told us to use.
I feel that I really didn't know any better. We got Enfamil coupons in the mail all the time and we would also get free samples.
I started to hear a lot of people were using the Target brand formula and have not had any problems with it. I did some research on it and found that it was half the price of Enfamil. It had the exact same ingredients. But for $12.99 vs. @24.99! I looked up the company that makes the Target brand formula and it is a very upstanding company with no problems (that I could find!)
My son took to it with no problems at all. We gave him the Target brand from when he was 6 months old until he was 13 months old. I will most definitely be giving this to our second child, without even considering Enfamil. Sometimes the most expensive doesn't always mean the best!