Target Milk Based Powder Infant Formula Review

I was extremely skeptical about feeding my baby Target brand formula, but the price difference of this compared to Similac and Enfamil was too great not to do some research.

Pros:

The numbers and percentages on the nutrition label on the back of the Target formula is exactly the same as Enfamil's.

All infant formula has to meet the same health and nutrition standards.

Even with all the name brand formula coupons I find/receive - the Target formula is still less expensive.

My baby has been using this formula for 6 months and she is growing just fine and hitting all her developmental milestones on schedule...which greatly impressed my pediatrician who was uninformed about Target formula.

Cons:

You can only purchase this formula from Target...which isn't located as close as my favorite supermarket. But I also prefer Target brand diapers and wipes, so it's not that big of a con.