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When my first child was born, I was worried about the quality of the products I purchased for him. But, I was always a frugal bargain shopper. I really find it hard to spend more for something because of the name that is on it. Well, for about the first month, I bought name brand products for my son, until I found some products that were just as good, but not name brand. I really was impressed with the Target Brand Baby Formula. I spent about twenty minutes in the aisle comparing the back of the different Formulas. I could not believe that EVERY ingredient was the SAME! I could not justify spending twice as much on a product just because it said "Similac". My son is now two and he turned out just as good if not better than some babies who were fed the name brand formulas. I would suggest to any mother, save your money and purchase the Target Brand Baby Formula. It is the exact same product, just a lot cheaper!