I recently bought these sheets on Black Friday at Target. They were selling at a much cheaper price so I decided to give it a try. Well, oh my goodness have I stumbled upon a goldmine. I never used flannel sheets but I have to say that I can't believe I lived without them.The comfort alone is amazing...its like being wrapped in flannel pajamas. I found it hard to get out of bed to go to work....the sheets sucked me in.