This stuff is awesome! If I'm in a pinch and don't have the extra cash to splurge for the Olay Moisture Lotion, I will grab this one every time! Very effective and very comparable to Olay's version. Comes in a bottle for easy application and leaves your skin smooth and hydrated. Effectiveness Works very similar to Olay's lotion. I apply this in the mornings after I wash my face. I tend to have combination skin with some dry patched. This lotions works fast at moisterizing my skin and keeping it hydrated throughout the day. This store brand product really gives Olay a run for their money. Ease of Application No mess from a jar or tub--hate when the lotion gets underneath your fingernails. This comes in a bottle for easy application. Just rub a small amount onto face, a little seems to go a long way--stretching the buck even further! Scent Very light, almost not noticable. Clean. Goes away after awhile. Satisfied.