This stuff is awesome! If I'm in a pinch and don't have the extra cash to splurge for the Olay Moisture Lotion, I will grab this one every time! Very effective and very comparable to Olay's version. Comes in a bottle for easy application and leaves your skin smooth and hydrated. Effectiveness Works very similar to Olay's lotion. I apply this in the mornings after I wash my face. I tend to have combination skin with some dry patched. This lotions works fast at moisterizing my skin and keeping it hydrated throughout the day. This store brand product really gives Olay a run for their money. Ease of Application No mess from a jar or tub--hate when the lotion gets underneath your fingernails. This comes in a bottle for easy application. Just rub a small amount onto face, a little seems to go a long way--stretching the buck even further! Scent Very light, almost not noticable. Clean. Goes away after awhile. Satisfied.

svanderlinden

USA

     **Target's Everyday Facial Moisture Lotion Sensitive Skin** performs well as a lower-cost generic of *Olay Complete All Day Moisture Lotion Sensitive Skin*.               While **Target Facial Moisture** is a thinner lotion than *Olay's*, it contains the same UVA/UVB protection with an SPF 15.  Antioxidant Vitamin E and aloe also add to the formula which is PABA and oil-free.  As promised **Target Facial Moisture** doesn't clog pores and is color and fragrance free.       Because of its lighter, more fluid consistency, **Target Facial Moisture** is harder to apply *liberally* for sun protection than *Olay*'s* Lotion*.  On the other hand, **Target's Lotion** is perfect for mixing with color from more concentrated foundation products.  Because I like to customize cosmetics in this way, I find **Facial Moisture** smoothes on better than *Olay* when I add a few drops of *Almay Moisture Tint Sports Formula *for color.***THE LAST WORD:***     **Target Facial Moisture Lotion** is a good lotion for women who want a light rather than a rich and thick feel on their sensitive skin.  For the latter, *Olay* is probably the best bet.  I continue to work with both.    

TunefulGal

Los Angeles, CA