Tresemme Thermal Creations Vitamin-enriched Curl Activator Spray does indeed create and hold my curls just like the label says. I have color-treated, unruly wavy hair that for the longest time I couldn't do much with other than getting it cut every few weeks or so. Not now. I started using this product a couple of years ago and love it.It gives me the head of soft curly hair that I have always wanted; and even more importantly, I get compliments all the time about how great my hair looks. Someone even told me once that she was "jealous" of my hair. I never never thought that would ever happen. Another great thing about Tresemme Curl Activator Spray is that it's so easy to use. I like being able to take a shower then just just spray it on lightly. I do not have to rinse it out like a regular conditioner, but it still leaves my hair soft. Plus I can use it with my blow-dryer or just leave it in to air dry and it works just fine.