TRESemme Platinum Strength Hair Conditioner is no doubt the best conditioner I have ever used! This product has everything I am looking for in a conditioner. It smells great, keeps your hair healthy, and prevents breakage. I have very long hair and use a lot of conditioner, this product is nice and thick and soaks in very well, it stays in until you rinse it out and comes out cleanly when you rinse. I leaves your hair healthy, shiny, soft, and strong. I have noticed less breakage and less hair accumulating in my brush and shower drain since I started using this conditioner. This product also comes in a pump style bottle which makes it easy to get the conditioner out (until the bottle is almost empty). To be honest I prefer the bottles with the cap on the bottom, but this conditioner is so great that I will continue to use it anyway. Effectiveness TRESemme Platinum Strength Hair Conditioner is fantastic and very effective at moisturizing and strengthening your hair. Scent TRESemme Platinum Strength Hair Conditioner smells great, it leaves your hair smelling clean and fresh. I have used other conditioners that I think smell better (garnier fructis) but everything else about this product outweighs the less fragrant quality.