Overall it is a decent shampoo that delivers for hairs that break easily. However I am not very pleased with this product. I have tried other Tresemme products and they were a lot better. I would only recommend to people who are significantly having issues with breakage. I can't use this shampoo too often or my hair is too oily. There is a lot of different hair types that could use this shampoo but would not recommend to anyone with oily hair or difficulties with shine. Effectiveness It helps with breakage and split ends. Your hair does look and feel somewhat healthier although I have had issues with my hair looking oily with this shampoo. Although it can help prevent breakage and dead ends or split ends, it is only somewhat effective even for that. It lathers up well and rinses out easily. You can use it a lot as long as you don't have oily or shiny hair. Scent The scent is good, not overwhelming.