I received the TIGI Bed Head Flat Iron as a gift a few years ago. I have thin curly hair that I straighten most days. It heated up quickly and did a good job of straightening my hair. I went back to using my main flat iron due to the bulkiness of this flat iron. This flat iron is brightly colored and fun looking. The iron heats up quickly and goes up to 400 degrees. It did a great job of straightening my hair. I only had to run it over the sections of hair a few times, which saved me time when straightening my hair. My hair remained straight for most of the day. The flat iron worked well but it was just too bulky so I went back to using my main flat iron. If you don't mind he bulkiness I definitely recommend this flat iron. Effectiveness The flat iron works very well. It heats up quickly and you only have to run it over your hair a few times. Durability I only used the flat iron for a few weeks so I can't really say how it's durability is.