I had never own a flat iron before, but my stylist told me that I should get one. He recommended the Chi brand. Which I know a lot of people love. BUt he had been using a new hairdryer on me for the last year. I asked him about it and he said that it was supposed to cut down on the drying time and not damage hair. He said he liked it. So when I saw this flat iron from the same company I decided to get it. First off It was a great price. Second it works nicely and my hair does not seem "fried" I do use heat protector sometime but not always. It will dry damp hair but not wet hair. I am going to have my curly haired friends try it to see what they think they all own Chi flat irons. If they still like their Chi better I will update my review. T3 bespoke flat iron is a very quick easy way to style my hair in 15 minutes or less, however if you plan on using it on wet hair you're better off blow drying your hair first because it's quicker that way, you have to go over the same strands of hair at least 3 times before it's thoroughly dry n styled the way you want it ( I personally have very straight but thick hair). Overall it's a great buy.