Overall, This is a wonderful straightener. I would never use another one. I have tried other straighteners and they don't even scratch the surface with this one. If you are looking for a wet 2 dry straightener it works wonders. I have not had a problem with this one at all. Everyone I ask about trying this product says its great. You can give it as a christmas gift,birthdays or just buy it for yourself. If you are one of those people that hate blow drying your hair than this would work for you. Effectiveness This product is very effective, It doesnt dry my hair out or cause damage. I love it because it knows how to do the job. I have let other people use my straightener and even they are surprised at the results, People just can't believe how good this thing works. Durability This is very durabile. If ever broke, just simply send it in and they will send you a new one. I have had mine for awhile and have no problems with it so far.