If you have curly hair or experience constant frizz, this is the shampoo for you. I have very curly hair and it gets frizzy all the time, it drives me crazy. I picked up the Sunsilk Captivating Curls De Frizz Shampoo since it was meant for curly hair and reducing frizz. Anyone that has curly hair knows that we experience more frizz. Brushing my hair, drying my hair, styling it, the weather, everything causes the frizz to get worse. I wanted something that would reduce the frizz and help define my curls. The Sunsilk Captivating Curls De Frizz Shampoo helps to reduce the amount of frizz I have. It does not completely get rid of it but it does help. It works well with my curly hair and helps my curls stay in place. Since using the shampoo my hair seems to have a little more body and life to it. My curls seem bouncy and don't have the amount of frizz that they use to. Overall it works pretty well at reducing frizz in curly hair.