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Sunsilk straighten shampoo and conditioner totally rock! For Black women who perm and some of those who don't this helps keep your perm straighter longer and makes hair easier to manage. Oh my god and the smell! I always get compliments on the way my hair smells. The price is right as well. Compare the price to John Freidas Frizz Eaze. Sunsilk is $3 and under depending where you shop. I have even used the Ion products that I got from Sally beauty supply which are sorta costly and the Sunsilk works just as good if not better.