I have color treated hip length black hair. I'm always looking for good conditioners that help me keep my hair shiny and soft, because the ends frizz up, and the shine needs restoration after daily washings. This product is inexpensive and suits all my needs, making my hair shine in the sun, and keeps it hydrated and soft. Effectiveness I apply this after a shampooing, and it makes my hair feel softer and bouncier. Without this conditioner, my hair also looks dull and frizzy. Scent Subtle, but clean and fresh scent. Entirely appropriate.