When it comes to buying fabric softner I buy what I know works, it is pointless to go cheap, throwing money away on watered down liquid. I had time while shopping to smell a variety of fabric softners, and Suavitial has never peeked my interest but I decided to smell the softners anyway.The price is dollars cheaper than my normal brand, and the scent is just as strong. I went ahead and purchased a bottle not knowing if I was throwing money away. After using I was pleased with how soft my laundry felt, and how great they smelled! Why had I overlooked this product for so long? This product is so much cheaper than the leading brands that I figured it was abother generic watered down brand, Which it's not! The liquid is thick, and there's a couple of different scents to choose from. I'm pleased with my decision to buy it, since I'm saving money in the long run.