I've never previously tried a styling oil in my hair but i had heard great things and saw a lot of advertising and magazines mentions about this Suave Moroccan styling oil so I decided to try it! The best thing about it has got to be the scent!! It smells amazing and is long lasting! I wasn't as impressed with it as I could have been. It mostly just temporarily calmed down my fly always but they still needed to be sprayed down with hair spray after using this. So it sat in my cabinet for awhile and then I started using it in my sons hair. He's mixed with African American Hispanic and Asian so he's hot very dry thick hair. I used 5 to 6 pumps of this product in his hair and it makes it very soft and less frizzy and it smells great! It does leave a mess all over my hands after applying but it's an oil do that was as expected, comes off with soap and water. I would recommend this product for those with more ethnic hair or dry hair, worked great on my sons hair!