I suppose instant coffee is a necessary evil, even though I have not had any in years, due to the fact that you can get a decent cup of coffee just about anywhere these days (even at Mickey D's!).
But when Starbucks came out with Via, I was really interested in trying it because of all the hype and how confident the company is that it tastes as good as their brewed coffee. One assumes that they introduced it because of the recession -- fewer and fewer people want to spend $3 or $4 on a cup of Joe, so to hold on to their market share they needed to put out a good low-cost alternative (you can buy...