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I have tried everything I could buy over the counter and nothing has worked. None of the brands I have bought have tightened my skin and moisterized it at the same time. But when I tried St. Ives Collagen Elastin Facial Moisturizer, it worked GREAT! It moisturized my skin and tightened my wrinkles to almost nothing, without drying out my face like all others. It has the perfect balance to moisturize and tighten at the same time, unlike all the other products out there. I would recommend this for youth too, for their acne because it tightens the skin so acne doesn't form on the face. As well as the older generation for their fine lines and wrinkles. I wear it under my make-up also and it works wonderfully so my face doesn't dry out from using my facial powder. I would say to the younger generation "it's tyte,lol" and to the older generation I would say "it's smooth as silk on your skin". This is a GREAT product!!