When I first got my kitty, I wanted to get Kitty litter that I could scoop easily and that wouldn't smell. I first went with an expensive brand and I loved how well it worked. When I went to buy more, the kind I had bought was gone, so I decided to take a chance and try this brand. The kitty litter looks identical to the more expensive brand, clumps up just as nicely, and leaves the litter box smelling clean and fresh. The only negative thing I can say is that I preferred the packaging of the more expensive brands, but not enough to offset the price difference. This is definitely a product I will continue using. Moisture Absorption Moisture clumps right away and stays together. Ease of Cleaning Clumps up very nice for easy scooping and cleaning. Odor Control There is never a bad smell. The crystals give a nice, fresh smell. Ease of Use Very easy to use. I gave it a nine simply because the bag can be a bit big to handle-- I often put the kitty litter in a small tub so I don't worry about spilling.