We bought the bravia - top of the line HD Sony Tv and we love it. Great picture and sound. We were so impressed with this product that 1 year later, we bought another one. Picture Quality This tv has very clear and presise picture quality. The colors are vibrant and there isn't that shadow that you can experience with some other lower quality tvs. Sound Quality The sound quality is exceptional since we also bought the sony home theatre that syncs with the tv. Durability The durability is great. We don't move it from the wall and it has held up great. Design The design is great. It is thin enough to were it doesn't stick out and the size is just right for us. Performance Outstanding performance. The picture and sound are great and we couldn't have asked for a better tv.