I want to start by saying I'm very picky about lip balms. When I find a balm that I like I tend to remain loyal to it. That being said, however, I am always open to trying new brands in the hopes that I'll find something that works for me. Softlips is only ok. This lip balm does have a lovely soft texture, it isn't sticky, it goes on easily, and I love that it contains an SPF. The flavors I've tried have been pleasant but not overpowering. However, I find that I need to reapply very often and that this product does little to soothe lips that are chapped and irritated. It feels wonderful on healthy, unchapped lips, but it does nothing to relieve or repair damaged ones. My lips still felt dry after using this. This balm works if you're in a pinch and have nothing else, or if you're just looking for a simple balm that will add a bit of moisture and shine, but there are so many better lip products out there.