In the 1980's getting a curly or wavey perm was popular for African Americans. Not many people is those hair styles today. But you can still purchase a few of the products that helped maintain the wavey/curl pattern. If you wear your hair natural, wavey, curly, texturized or have reformation curls, Soft sheen's Care Free Curl gold Instant Activator is a product you might want to have on hand. Care Free Curl Gold helps maintain the curl wave pattern. It is best used immediately after hair has been shampooed. And for the next 2 or 3 days until the hair soft and plyable. If you use too much your hair will be greasy. If you don't use enough your hair may be dry and look like an afro. There is a delicate ballance to keeping the hair style fresh and not looking like you are stuck in the 1980's. Care Free Curl Gold used along with other products will keep your curl/wave stilish. Even so I am investigating other products because CareFree Curl products are getting harder to find.